Case study: a content creator software company, 300,000 Reddit views, the number 1 Google result and paying customers from DMs
More than 300,000 Reddit views across posts and comments in the first 30 days; over 100,000 on our own posts alone. The number 1 Google result for the brand name, ranking above the company's own website, with nearly every high-ranking Reddit result for the brand created by the campaign.
Objective
Establish a fast-growing, high-ticket software company as a trusted, community-endorsed option for people starting a content creator business, drive long-term Google and AI visibility for the brand name, and turn the inbound questions into customers.
What we did
Deliverables: 6 posts, about 100 comments, inbound DM handling and reputation monitoring in month one.
- Experience-based posts in the communities where the buyers already are: r/SideProject, r/OnlineIncomeHustle, r/Entrepreneur and related subreddits.
- Natural comments from aged accounts to set the tone early and keep the threads honest and useful.
- Threads built around the brand name and the questions a buyer asks before a 30,000 dollar decision.
- Sentiment monitoring: hostile or misleading claims answered with facts, accurate narratives reinforced.
- Inbound Reddit DMs answered directly, with product questions and use cases explained, and interested people guided to the company.
Results
- More than 300,000 Reddit views across posts and comments in the first 30 days; over 100,000 on our own posts alone.
- The number 1 Google result for the brand name, ranking above the company's own website, with nearly every high-ranking Reddit result for the brand created by the campaign.
- Around 40 leads who reached out by Reddit DM in the first month, and new DMs still arriving daily after posting stopped.
- Multiple confirmed purchases attributed to those DM conversations. In this category one sale is worth roughly 20 to 25 times the monthly campaign fee, so the campaign paid for itself at the first conversion.
- The client doubled the programme for month two: 12 posts and 200 comments.
Why it worked
The threads act as permanent, Google-ranked social proof that shapes the first impression of anyone researching the brand, and the DM channel turned research into revenue. It is an acquisition channel that compounds over time and delivers what paid ads cannot: real conversations with people who are already convinced by other people.
Numbers are the client's own campaign report figures at the end of the period stated. Reddit views are the totals shown on the posts. Google positions were checked from a logged-out US browser at the time. References available on request through contact.