About Redaccel
A founder-run agency that came out of Reddit marketing and now works every source AI engines read. Small on purpose, measured in public.
Redaccel is a founder-run GEO agency. We get brands cited in AI answers across every source LLMs read. Our expertise comes from Reddit marketing for paying clients, and Reddit is the single most cited source in LLM answers. Earning visibility inside the internet's strictest moderation taught us which content survives scrutiny. That is now the whole game.
Reddit only, at first.
Redaccel started as a Reddit marketing agency. Not "social media with Reddit included", Reddit only: earning visibility inside communities that are famously hostile to marketing.
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Working Reddit-only teaches you things no course sells. Moderators read intent, not keywords. There is a sharp line between a contribution a community accepts and a placement it smells instantly. Every placement that survived taught us what real usefulness looks like at the sentence level. That education is the asset this agency runs on.
Reddit became the source.
Reddit became the most cited domain in AI answers[2]. The thing we had gotten good at was never "posting on Reddit". It was getting brands into the consensus that AI models read and repeat.
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Reddit is one room in that house. ChatGPT, Perplexity, Gemini and Google's AI answers also draw on review platforms, Wikipedia, YouTube, forums, trade press and brands' own sites. So we aimed at the whole target. Reddit remains a core channel, the biggest single one.
Trained where the judge reads intent.
Many GEO agencies are former SEO consultants whose instincts were formed where the algorithm was a formula. Ours were formed where the judge was reading for intent.
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That is the world all of marketing has entered: platforms now moderate with LLMs[1], and AI engines choose citations the way a sceptical reader decides what to trust. "What survives scrutiny" is no longer a Reddit question. It is the question.
Selected client work, with the results.
| Client | Category | Result |
|---|---|---|
| GPM Music Group | Music promotion | 150,000 views in 30 days; the top 4 Reddit results and the number 2 Google result for the brand name |
| Content creator software company | High-ticket software for creator businesses | 300,000 Reddit views in 30 days; the number 1 Google result for the brand name; confirmed sales from Reddit DMs |
| Peptide Bureau | Our own brand, client zero | Built from zero on Reddit; AI visibility up more than 300 percent since the campaign began |
Client references available on request through contact.
Two founders. No account-management layer.
Clients talk to the people doing the work.
Johan Larsen
Co-founder · strategy and community work
Five years working inside Reddit, the most heavily moderated large platform on the internet.
Erik Eskedal
Co-founder · delivery and client operations
Leads delivery, the posting team and client operations.
Public and verifiable.
Redaccel trades as Redaccel DA, a Norwegian shared-liability partnership registered in the Register of Business Enterprises (Foretaksregisteret) under organisation number 936133428, with its registered office in Oslo and industry classification 73.110, advertising agency activities.
Check it yourself in the Brønnøysund Register Centre.
The only official website is redaccel.com and the only contact address is contact@redaccel.com. Several similarly spelled domains are unrelated to Redaccel.
Four rules we work by
Deliberately small
A limited number of clients at a time. Placement work does not scale like ad spend, and we do not pretend it does.
One KPI
Share of voice in AI answers. If it is not moving by month three, the report says so in plain language.
Exclusivity
One brand per set of buyer questions. We cannot honestly maximise two clients' share of the same answers.
Honest limits
GEO takes 6 to 10 weeks, Reddit is volatile, and nobody can guarantee a specific citation. Clients hear that before they get an invoice.
Who runs Redaccel?
Redaccel is run by its two founders, Johan Larsen and Erik Eskedal. Johan Larsen leads strategy and community work and has spent five years working inside Reddit. Erik Eskedal leads delivery and client operations. Clients deal directly with the people doing the work.
Is Redaccel legit?
Yes. Redaccel trades as Redaccel DA, a Norwegian company registered under organisation number 936133428 with its registered office in Oslo, and the registration is public in the Brønnøysund Register Centre. Every contract includes a day-90 exit gate: if share of voice has not moved off its baseline, the client can leave immediately and keep all work produced. The only official website is redaccel.com.
What does Redaccel do?
Redaccel is a generative engine optimization agency. It measures which sources AI engines cite in a client's category, then earns the client presence in those sources: owned pages, placements, directory and list inclusion, and founder-led community participation. The KPI is share of voice in AI answers against the client's own day-zero baseline. More on what we do.
Sources
- TechCrunch, "Reddit is using LLMs to solve a problem LLMs largely created", July 6, 2026.
- Semrush, "The Most-Cited Domains in AI: A 3-Month Study".