Case study: Peptide Bureau, from zero to a 300 percent rise in AI visibility, built on Reddit
AI visibility for Peptide Bureau's buyer questions is up more than 300 percent since the campaign began, on the same fixed prompt set. The brand went from zero presence anywhere to being named and cited, with Reddit as the channel that did the work.
Objective
Prove the method on a brand we own before selling it. Peptide Bureau started with no audience, no links and no search presence. The work was Reddit: useful, disclosed comments in the threads where people compare peptide vendors and protocols, and where the AI engines go to build their answers.
What we did
Deliverables: More than 100 Reddit comment placements across 60 subreddits, run through our own delivery platform.
- A fixed set of buyer questions measured across the AI engines on day zero, so the change could be attributed rather than assumed.
- Comment placements in the threads the engines already cite: more than 100 placements across 60 subreddits, each logged with its permalink and checked weekly for survival.
- Every placement written for the thread first and the brand second, with an honest note on what the site does and does not cover.
- Removals tracked and reported, not hidden. Reddit's moderation removed a large share, which is the normal cost of the channel; what survives is what compounds.
Results
- AI visibility for Peptide Bureau's buyer questions is up more than 300 percent since the campaign began, on the same fixed prompt set.
- The brand went from zero presence anywhere to being named and cited, with Reddit as the channel that did the work.
- More than 100 comment placements across 60 subreddits, all logged and survival-checked.
- The campaign is still running, and the results page is updated as the measurement moves.
Why it worked
This is the campaign we point to when a prospect asks whether Reddit can move what AI engines say. It can, and the numbers are ours, measured the same way we measure clients. It also taught us the removal rates and account rules that we now apply on every client campaign.
Numbers are the client's own campaign report figures at the end of the period stated. Reddit views are the totals shown on the posts. Google positions were checked from a logged-out US browser at the time. References available on request through contact.